Media prosumers in political communication: Politainment on YouTube
نویسندگان
چکیده
منابع مشابه
YouTube and political communication -- Macedonian case
Analysis how to use Internet influence to the process of political communication, marketing and the management of public relations, what kind of online communication methods are used by political parties, and to assess satisfaction, means of communication and the services they provide to their party's voters (people) and other interest groups and whether social networks can affect the political...
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Social media play an increasingly important role in political communication. Various studies investigated how individuals adopt social media for political discussion, to share their views about politics and policy, or to mobilize and protest against social issues. Yet, little attention has been devoted to the main actors of political discussions: the politicians. In this paper, we explore the t...
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ژورنال
عنوان ژورنال: Comunicar
سال: 2014
ISSN: 1134-3478,1988-3293
DOI: 10.3916/c43-2014-06